Search engine friendly websites NOT people unfriendly sites
When we say search engine friendly does not imply "people unfriendly". Idea is stay focused, write only what you do and do it full heartedly.
Biggest mistakes webmasters tend to make is "keyword stuffing" and with a zeal to get spidered for just anything and everything in a respective business domain they landup diluting the focus from core business practice and talk of all things with a little on core business practice.
Take for instance, you search for a "Hotel in Newyork", your browser returns a page that has no title or a title "Hotels in New York" and the page has listing of hotels in London.
We saw a great deal of decline in our search engine rankings for our website www.createsoftsolutions.com and small measures such as website update and maintenance saw us achieve a considerable improvement. We started with:
Check for broken links
Best way to check broken links is visit: http://validator.w3.org/checklink/ once you have the report fix all the bugs yourself or seek professional help. Follow this up with a careful analysis of your business objectives, your target market, your products and services and derive some meaningful keywords that are carefully deployed in the page structure - in the Title Tag, Meta Description, Keywords and the body of the page.
Keyword analysis and placement
Its like calling a spade in a pack of cards as a spade, this is as simple yet unnecessarily being made very complicated and leading webmasters to keyword stuffing and a gamut of unethical practices. As mentioned earlier the keywords play a vital role and the only mantra for "Sustained Success" is honest practices not tactical measures.
The steps above are basically a tune up excercise and eventually you take on to more specialised methods such as:
- URL renaming
- Tuning Meta information (title, description, keywords)
- Link building
- Article submission
- Search Engine Marketing
- Directories Submission
- Social Media
- PPC Programs
In this series we will be taking the above stated methods in further details.